$1M+
found in the first two weeks
- Including $800K in one ad silo the prior vendor was bleeding.
- We took it over. More leads, lower cost.
Built for leaders who answer for the ad budget.
PPC audit
Every paid dollar, traced to revenue.
We tear into your Google Ads and paid media, find the wasted spend, and prove what actually drives revenue. Built for companies with paid budgets of $15K+ a month.
Book your audit call
We find opportunities to help, or you get a full refund.
Trusted by
The challenge
Spending big on paid. No proof of return.
Your paid spend climbs every quarter. PPC should produce revenue, not just impressions, clicks, and a monthly report.
You do not need a bigger budget. You need to know it is working.
Every month you wait is another month of paid spend you cannot trace to revenue.
Sound familiar?
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You cannot name your true cost per sale from paid.
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Your Google Ads and paid social run through an agency with no revenue attribution.
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Dashboards full of clicks and conversions. No proof they become revenue.
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You ask if the ad spend is working. “It’s working” is all you get.
Client results
Proof from accounts we’ve torn into.
Heavy spend, graded on revenue. Not clicks.
$22K/mo
found
- On $80K in monthly spend.
$500K+
monthly revenue
- Up 160% year over year.
- Paid built the demand engine.
Stealth isn’t just a partner, they’re friends of the firm.
The audit
What the PPC audit finds.
No opportunities found during the audit, full refund.
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Wasted spend
Every campaign, keyword, and placement. Where the money leaks, and where to stop.
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What works
Measured by revenue, not clicks or conversions.
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Account structure
Bidding, targeting, creative, and tracking graded on evidence. Fix, rebuild, or bring in-house.
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Attribution check
Every lead traced from click to revenue, so you know what each dollar returns.
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Roadmap
What to fix first, in priority order. Yours to keep.
The scope
What the paid media audit checks.
Every paid platform carrying real spend, and every lever inside it. Each one graded on what it returns, not what it reports.
Platforms we audit
- Google Ads
- Local Services Ads
- Angi
- Meta and social ads
- AI chat ads
- Streaming and CTV
- Any channel with real spend
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Search terms and keywords
What people actually typed, what you paid for it, and which terms never turn into revenue. Match types, negatives, and queries that only burn budget.
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Campaign structure
How campaigns, ad groups, and budgets are split. Whether the money sits where the margin is, or where it was set up years ago.
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Bidding and budgets
Bid strategies, targets, and pacing. Whether automation is chasing cheap conversions or real revenue.
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Performance Max and automation
What automated campaigns are really buying. Brand searches you would have won anyway, retargeting, or new demand.
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Conversion tracking
Every conversion action checked. Duplicates, soft goals, and calls or forms that never reach the CRM.
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Lead platforms
Local Services Ads and Angi graded on lead quality, disputed leads, and what each lead costs once it closes.
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Audiences and targeting
Geography, devices, schedules, and audiences across search, social, streaming, and chat. Spend reaching the wrong people, place, or time.
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Creative and landing pages
Ads, offers, and the pages they send traffic to. Where clicks die before they become leads.
How it works
How the Google Ads audit works.
A clear process, built to be low lift on your team.
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Get access
You give read-only access to your ad accounts, analytics, and CRM. No new tools, no long onboarding.
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We review
We map your paid spend, structure, and tracking. We find where money leaks.
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Findings and roadmap
We walk you through what to fix, in priority order. Yours to keep, hire us or not.
The audit pays for itself.
$10K+/mo
in savings found, on average.
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4,000+
Businesses marketed
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300+
Team years
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10-20%
First-year revenue growth
After the audit
One team owns the paid outcome.
The audit finds the leaks. Phase Two fixes them. It depends on one thing:
Does anyone already own marketing where you are?
You have a marketing leader.
We run paid underneath them. Vendors held to results, tracking kept honest, roadmap driven in priority order.
Your leader keeps the seat.
No one owns marketing.
We step in as your fractional CMO. Strategy, vendors, tracking, roadmap.
One team, spend to revenue.
Scoped and priced from what the audit found. Only when it fits. No blanket retainer.
Book your audit callQuestions, answered.
Book your audit callWhat is a PPC audit?
A full review of your paid media: Google Ads, paid social, and any other paid channel. We map where every dollar goes, grade account structure, bidding, targeting, creative, and tracking on evidence, and check whether a click can be traced to revenue. You get the Findings and Roadmap: what is working, what is wasted, and what to fix first, in priority order. Yours to keep, hire us or not.
Is this a Google Ads audit or a full paid media audit?
Both. We audit Google Ads in depth, and we cover the full paid media picture: Local Services Ads, Angi, social, streaming, AI chat ads, and any other channel carrying real spend. The methods are the same across channels: trace spend, grade structure, tie every click to revenue.
What happens on the call?
A short fit conversation about your paid accounts. Which platforms you run, roughly what you spend, what we would need to see, and your questions answered. No pitch.
How is this different from the free audit my agency offers?
An agency audit tends to point at the things it can then sell you. Ours is independent. We grade every channel and vendor on evidence, including the agency running your paid, and we hold each dollar to revenue. No black box, and your accounts stay yours.
Do you work with our current agency or vendors?
Yes. We grade the agency and every platform it runs on evidence, not on its own reporting. If the account is well run, keep them. We only change what the audit proves out.
What happens after the audit?
Phase Two, scoped from your Roadmap, only when it fits. We run paid under your marketing leader, either managing the accounts or holding your current agency to the numbers. Or we step in as your fractional CMO.
What does the PPC audit cost?
The audit is a paid engagement, and it tends to pay for itself: $10K+ a month in savings found on average. If we do not find opportunities to help during the audit, you get a full refund. Any work after it is scoped and priced from the findings, only when it fits. No blanket retainer.
Is there a minimum spend?
The gate is $15K+ a month on paid. Below that, the savings rarely cover the work. At or above it, a PPC audit almost always pays for itself.
Every paid dollar, on the record.
Start with the audit. Then take command of every paid dollar.
We find opportunities to help, or you get a full refund.
Your objective. Our mission. Go Stealth.