Home services marketing audit for contractors and HVAC, plumbing, and roofing companies

Built for owners who want proof, not reports.

Home services marketing audit

Every dollar, traced to booked jobs.

We find your wasted ad spend and prove what actually works. Built for home services companies with ad budgets of $15K+ a month.

Book your audit call

We find opportunities to help, or you get a full refund.

Trusted by

  • Alliance Painting
  • MotorCity Hotshot

The challenge

Spending big. No proof it works.

A home services owner at a desk reviewing invoices and lead reports

You spend more every year. HVAC, plumbing, roofing, and contractor marketing should produce revenue, not just monthly reports.

You do not need to spend more. You need to know it is working.

Every month you wait is another month of spend you cannot trace to a booked job.

Sound familiar?

  • You cannot name your cost per booked job.

  • Your PPC, LSAs, Angi leads, and paid social run through vendors with no job attribution.

  • Dashboards every month. No proof they fill the schedule.

  • You ask if it is working. “It’s working” is all you get.

Home services results

Proof from companies that spend to grow.

Home services is a core vertical. Not our only one.

Alliance Painting

Residential painting

$500K+

monthly revenue

  • Up 160% year over year, and climbing.
Alliance Painting

MotorCity Hotshot

Land clearing

66%

year-one revenue growth

  • Plus a 200% increase in SEO traffic.
MotorCity Hotshot

Their initial Marketing Roadmap approach really impressed us and gave us confidence that they knew what our business needed to do to reach our growth goals.

MotorCity Hotshot Client review, Birdeye

The audit

What the audit finds.

No opportunities found during the audit, full refund.

Book your audit call
  1. Cost savings

    Where every dollar goes, and where to stop.

  2. What works

    Measured by booked jobs, not activity.

  3. Vendor grades

    SEO, PPC, and LSAs graded on evidence. Keep, cut, or bring in-house.

  4. Tracking check

    Every lead traced from call or form to booked job.

  5. Roadmap

    What to fix first, in priority order. Yours to keep.

    The Stealth Marketing Findings and Roadmap report

How it works

How the audit works.

A clear process, built to be low lift on your team.

  1. A Stealth leader reviewing a report at a desk in window light

    Get access

    You give read-only access to your ad accounts, analytics, ServiceTitan or Housecall Pro, and call tracking like CallRail. No new tools, no long onboarding.

  2. Two Stealth team members working through an account on a laptop

    We review

    We map your spend, vendors, and tracking. We find where money leaks.

  3. A Stealth strategist walking a room through findings on screen

    Findings and roadmap

    We walk you through what to fix, in priority order. Yours to keep, hire us or not.

The audit pays for itself.

$10K+/mo

in savings found, on average.

One client, $22K a month found on $80K in spend.

  • 4,000+

    Businesses marketed

  • 300+

    Team years

  • 10-20%

    First-year revenue growth

After the audit

One team owns the outcome.

The audit finds the leaks. Phase Two fixes them. It depends on one thing:

Does anyone already own marketing at your company?

You have a marketing leader.

We run the engine underneath them. Vendors held to results, tracking kept honest, roadmap driven in priority order.

Your leader keeps the seat.

No one owns marketing.

We step in as your fractional CMO. Strategy, vendors, tracking, roadmap.

One team, spend to booked job.

Scoped and priced from what the audit found. Only when it fits. No blanket retainer.

Book your audit call

Questions, answered.

Book your audit call
What is a home services marketing audit?

A full review of your marketing spend, vendors, and tracking. We map where every dollar goes, grade each vendor and agency on evidence, and check whether a lead can be traced from the first call or form to a booked job. You get the Findings and Roadmap: what is working, what is wasted, and what to fix first, in priority order. Yours to keep, hire us or not.

What happens on the call?

A short fit conversation. What you need, what we would need, your questions answered. No pitch.

How is this different from an agency?

An agency runs a slice of your marketing and sends a report. Nobody owns whether a dollar becomes a booked job. We audit first, prove what works, and hold every vendor and dollar to results. If you move forward, one accountable team owns the whole system, from spend to revenue. No black box, and your accounts stay yours.

Do you work with HVAC, plumbing, roofing, and other trades?

Yes. The audit works across HVAC, plumbing, roofing, electrical, painting, remodeling, and other home services. The methods are the same: trace spend, grade vendors, tie every lead to a booked job. The gate is spend, not trade.

Do you work with our current vendors?

Yes. We grade each on evidence. If one is good, keep them. We only change what the audit proves out.

What happens after the audit?

Phase Two, scoped from your Roadmap, only when it fits. We run execution under your leader, or step in as your fractional CMO.

What does the audit cost?

The audit is a paid engagement, and it tends to pay for itself: $10K+ a month in savings found on average. If we do not find opportunities to help during the audit, you get a full refund. Phase Two, if it fits, is scoped and priced from what the audit finds. No blanket retainer.

Is this only for big home services companies?

Any home services company spending $15K+ a month on ads. That is the gate. Single-location contractors, multi-location HVAC and plumbing operations, and regional roofing companies all qualify if the spend is there.

The open floor of the Stealth offices at the historic Ford Valve Plant in Northville, Michigan

Every marketing dollar, accounted for.

Start with the audit. Then take command of every marketing dollar.

We find opportunities to help, or you get a full refund.

Your objective. Our mission. Go Stealth.