Heather
Brousell

Spend that answers to revenue

Heather Brousell has spent more than 20 years running digital media on both sides of the table: at full-service agencies and in-house. Her focus is the line between spend and revenue. She reads the performance data, finds where money is won or lost, and builds paid media programs that drive customer acquisition, revenue growth, and long-term brand value. Executive teams and enterprise clients bring her in to decide where the next dollar goes.

Her work covers paid search, paid social, and integrated digital media for B2B and B2C companies. Every month she writes for Search Engine Land on modern paid search strategy and AI search integrations.

She works with agility and a plan. When platforms and search behavior shift, she adjusts quickly, keeping media efficient today without trading away scalable growth tomorrow. Every lever she pulls has to fit the broader go-to-market strategy.

At Stealth Consulting, Heather leads digital strategy across the client portfolio and directs the cross-functional teams that execute it. She ties every media decision, from paid search to emerging AI search, to the client's business objectives, so leadership knows what each dollar returned.

Every lever, one strategy

Heather has run paid search, paid social, and integrated digital media for B2B and B2C organizations, on the agency side and in-house. She judges every channel by what it returns to the business, and she builds programs where search, social, and emerging AI search work as one plan instead of competing for budget.

20+ years of agency and in-house digital marketing leadership

Paid search, paid social, and integrated digital media

Monthly Search Engine Land contributor on paid and AI search

Executive advisor on media efficiency, ROI, and long-term growth