Erika
Schwane
CMO Strategist
15+ Years Experience
Erika Schwane partners with executive teams to clarify marketing direction, strengthen decision-making, and build disciplined growth plans. With more than 15 years of experience at the Director and CMO advisory level, she focuses on aligning marketing with revenue goals, operational capacity, and executive priorities. She is often brought in when there is activity without alignment, or when leadership needs sharper prioritization and stronger accountability.
Erika leads strategic working sessions that surface root issues, challenge assumptions, and define practical next steps. She evaluates marketing performance, budget allocation, messaging, and campaign execution to determine what is driving impact and what is creating distraction. Her approach blends analytical fluency with practical judgment, using financial and performance data to inform positioning, resource allocation, and long-term direction.
Structured strategy. Measured growth.
She builds structured marketing roadmaps with defined priorities, timelines, and measurable objectives, along with scorecards that connect marketing initiatives directly to business outcomes. She also brings a refined brand and design sensibility, ensuring clarity in messaging, visual coherence, and narrative flow.
At Stealth, Erika serves as a strategic partner to founders and leadership teams, guiding long-range planning, forecasting, and performance oversight. Her leadership style is steady and direct, grounded in realities. She builds marketing programs that are structured, aligned, and designed to sustain growth over time.
Direction before acceleration.
Direction before acceleration.
Grounded strategic leadership
Erika Schwane brings more than 15 years of experience advising executive teams through inflection points, transitions, and repositioning efforts. She has supported organizations across healthcare, professional services, and growth-stage companies, helping leadership teams make disciplined marketing decisions in environments where clarity is often limited and stakes are high.
Outside of work, Erika is deeply committed to her family and rarely misses a game, performance, or milestone. She enjoys creating intentional experiences, from planning travel to celebrating milestones in meaningful ways. And when the moment calls for it, she is more than willing to grab the karaoke mic and own the stage.
Executive strategy alignment across marketing, sales, and revenue
Financially grounded planning, forecasting, and performance accountability
15+ years of senior marketing leadership and CMO advisory experience
Positioning clarity, narrative architecture, and go-to-market definition